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Subscription eCommerce company featuring female incontinence products

Detail information about the listing

FF&E: 

Inventory: 

Growth: 

 

Further Details: Facilities:    This acquisition will be an asset sale, which will include any and all aspects needed to operate the business, including but not limited to:

 

– All intellectual property, brand, processes and procedures required to successfully operate and grow the business.

– Past and current customer subscriber database

– Current revenue stream

– Current inventory, valued at  211,453 (Estimated COG) 

– Core business website 

– Social media accounts

 

Financing:     1.5 million (Discounted price for all-cash offer:  1.25 million)

 

Support & Training:    Current owners will be available for 60 days post-acquisition to facilitate the transition to the new owner. Potential exists for longer-term employment or consulting arrangements if the new owner wishes.

 

Reason for Selling:    Business needs new owners who can scale e-commerce

 

 

Additional Details

  • Asking Price:$1,500,000
  • Established:2019
  • Business Description:Massive opportunity in a rapidly growing market eCommerce with $843,041 TTM revenue selling five product lines centered around bladder leaks specially designed for women in midlife and beyond. These products are working to smash the stigmas and taboos surrounding the female body and to empower women who suffer from bladder control issues to be able to live their best lives. • $843,041 in TTM revenue • $70,280 in revenue last month • Competitors: Kimberly-Clark (Depends), Tena, North Shore Care Business model and pricing: Products are sold primarily on subscription (recurring revenue) and are items that women have indicated they don't want the hassle and embarrassment of buying in a retail store. $1.99 trial, followed by an automatic monthly delivery subscription. Products are high quality, and discreetly delivered. Customer retention is very high because this is a premium, customer-first brand for women in midlife and beyond. We offer 5 product lines centered around bladder leaks, primarily on subscription, that women don't want to buy in the store. We're working to smash the stigmas and taboos surrounding the female body and to empower women to be able to live their best lives. TTM number represent 2021 full year P&L Growth opportunity: The global incontinence care products market size was valued at $14.30 billion in 2018 and is projected to reach $24.35 billion by 2026, exhibiting a CAGR of 6.9%, so there is HUGE opportunity for growth in this category. This business has struck a chord with the target audience, as indicated by the substantial growth in revenue from $59,385 in 2019, up to $982,394 recurring revenue in 2021. As a fast-growing, but young business, this company is also optimal for the “growth specialist” acquirer who is looking for a business that is at the “tipping point” of massive success, and is perfectly positioned for the new owner who is ready to take the business to the next level of revenue and enterprise value. This offering represents an unprecedented opportunity for a strategic buyer to add an additional product line and revenue stream, leveraging their current infrastructure to maximize profits derived from the recurring revenue stream. Financial details: • TTM gross revenue: $ 843.41 K USD • Monthly gross revenue: $ 70.28 K USD • Annual growth rate: 58%
  • Support & Training:Current owners will be available for 60 days post-acquisition to facilitate the transition to the new owner. Potential exists for longer-term employment or consulting arrangements if the new owner wishes.
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  • Reason For Leaving:Business needs new owners who can scale e-commerce
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